FREE SHIPPING for orders over €100 within the EU 
FREE SHIPPING for orders over €100 within the EU
Join one of the fastest-growing tennis string brands in the game—trusted by competitors, built for players who demand more, and designed to elevate your performance on the court.
At TRU PRO, we believe innovation should be accessible to every player. That’s why we provide high-performance tennis strings, gear, and apparel—all designed for quality and value. We’re here to give players a real choice, offering products that compete with the best in the industry at unbeatable prices.
The tennis industry is highly competitive, dominated by big global brands with substantial advertising and marketing budgets. While we may not win the advertising battle, we embrace our underdog status. We have confidence in the quality of our products, as confirmed by our satisfied customers. Additionally, we take pride in delivering prompt and friendly customer service, offering personalized advice on tennis strings and rackets.
Our journey started with a simple goal: to create top-tier tennis strings without the premium price tag. As former Division I college players and experienced coaches, we’ve spent years understanding what truly makes a difference on the court.
In 2012, we launched our first high-performance string lineup. By 2018, our brand had gained serious traction, earning recognition from competitive players worldwide. This success fueled our expansion into tennis bags, apparel, and gear—everything a dedicated player needs.
In 2024, we took the next step with the launch of Pure Rush, a string that quickly gained recognition from influencers, coaches, and tennis experts as a true game-changer. The overwhelming response confirmed what we’ve always believed—players are looking for performance-driven innovation without the inflated price tag. This success marked a major milestone for TRU PRO, reinforcing our commitment to pushing boundaries and expanding beyond just strings.
The tennis industry is dominated by big global brands with massive marketing budgets—but we’ve never been about hype. Instead, we let our products speak for themselves, backed by real player feedback and relentless product testing. We embrace the underdog role, delivering high-quality gear and unmatched customer service to players who care about performance, not just the logo.
Your support fuels everything we do. Whether you’re a first-time buyer or a longtime customer, we appreciate every message, review, and shared success story. Tennis is more than a sport—it’s a community, and we’re proud to be part of yours.
Ready to experience the difference? Join the TRU PRO movement today.
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